What’s the first thing you do when you wake up? Chances are, you grab your phone and check your email, Facebook updates, SMS, etc. People are addicted to their smartphones (including myself)! But, what does this mean for you as a business owner?
If you think that mobile apps are solely for big name brands like Worthwool and ANZ bank, you are wrong. Larger corporations might be paving the way with mobile apps, but all businesses can benefit from this mobile trend. In fact, more and more small and midsize businesses realize and understand that mobile app is effective to way to reach their customers. You now can notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.
In case you are still not sure why anyone would want to build their own mobile platform, here are the top five benefits of having a mobile app:
Be visible to the customer constantly
One of the most important reasons that you should consider having your own mobile app is the fact that you can remain visible to your customers at all times. People are spending more time in apps than they are on anything else. According to Nielsen Company, the average person spends 37 hours and 28 minutes per month engaging with apps. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.
It increases your brand recognition
Mobile marketing is the single greatest driver of brand awareness. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”. As a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed. The existence of your brand on directories such as the Apple Store and especially the Google Playstore will give you an enormous SEO boost.
It improves customer engagement
In many businesses over the last few years or so, the concept of better customer engagement has become significant importance. One of the biggest benefits of having a mobile app is the way you communicate with your customers through a mobile app. People can now buy your products or book your services within seconds right from their mobile phones. Some companies can also use their mobile apps to develop customer loyalty programs and increase interactions.
It sets you stand out from the competition
Even though mobile apps are an essential part of our everyday lives, many small and medium sized companies have not yet learned how to mobilise that weapon of sales and this is where you can take a big leap ahead of your competitors. Be the first in your area, city or even niche to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!
It provides value to your customers
Mobile apps enable customers to access information wherever they want and whenever they want. You can also provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.