Cross platform development is a concept in mobile application development where you write application code once, and it runs on multiple platforms. There are many advantages with this approach. Here are a few of the major reasons:
Increase Customer Reach
As a business owner, you would want to have an mobile application which is adaptable on various platforms so people can use it on the go, wherever they go, however they go. The more platforms you cover, the more people you’ll be able to reach. Simple as that. With Apple’s iOS and Google’s Android competing for top positions worldwide, the number of smartphone users for these systems is increasing day by day. Developing an application that runs on both iPhone and Android gives you the added advantage of tapping into greater market potential.
Reduce the Number of Required Skills for the Development Team
Native development on multiple platforms requires your development team to learn Objective C for iOS applications, Java for Android applications, Silverlight for Windows Phone applications, etc… Finding all of these skills in a single developer is nearly impossible. Using cross-platform development technologies, your team you only needs to be proficient with one language/skillset. Knowledge of the native development paradigms and languages are always a plus, but are no longer a requirement.
Reduced Development & Long Term Maintenance Costs
Cross-platform mobile applications can originate from a single codebase, which requires a single development skillset. You don’t need to have staff for each individual platform. Instead, resources working on the shared codebase can cover all target platforms. Having a single codebase also reduces long term maintenance costs. You no longer need to have bug tracking for X number of codebases, and do not need to maintain a larger staff to support each platform.